Thruport News

Thruport Announces AdJuggler™ 5.0

ALEXANDRIA, VA, April 8, 2004 - On May 26th, 2004, Thruport Technologies will release AdJuggler™ 5.0, one of the biggest revisions in the history of the industry-leading ad management system, which has been one of the most trusted names in online advertising since 1994. AdJuggler™ 5.0 represents the culmination of years of development and research into ad serving technology and usability.

"AdJuggler™ is one of our most successful products, and it has proven to be an excellent solution for everyone from small website publishers to enormous ad networks serving billions of impressions a month," said Thruport CTO David Moser. "We're pleased to be launching the latest version, continuing our tradition of responding to customer requests and ideas in the further development of our products."

Thruport developed AdJuggler™ 5.0 based on customer feedback and requests, and the end result is one of the most advanced ad serving solutions on the market. The highlights of AdJuggler™ 5.0 include:

• A completely revamped interface makes AdJuggler™ one of the best looking and easiest to use ad management solutions in the world.
• Revamped core code brings blazing fast performance and support for the latest Internet technologies.
• Expanded ad targeting functionality allows AdJuggler™ to deliver more focused and relevant ads.
• A completely revamped reporting engine allows clients and publishers to mine performance and ROI information like never before.
• Revamped Post Click Tracking functionality makes it possible to keep track of all the actions that happen after a clickthrough, such as a generated lead or a completed sale.
• A Campaign Optimizer helps large ad networks keep the most profitable campaigns from underselling while maximizing campaign exposure at the same time.

These new features add to one of the most durable and long-recognized names in online advertising management, and make a great product even better. AdJuggler™ is a scalable, yet affordable, ad serving solution that provides some of the most advanced ad serving, management and reporting tools to a wide spectrum of users, from small sites serving just a couple of million ads to large ad networks serving billions of ads across multiple sites. Thruport Technologies offers a wide range of pricing options, from a hosted solution starting at just $50 a month, to licensed options for clients who want to run the AdJuggler™ software on their own servers.

About Thruport Technologies
Thruport Technologies (www.thruport.com) offers a broad range of solutions from dedicated platforms to database, security, and clustered configurations. Thruport supports Sun, Apple, Linux, and Windows environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. Thruport Technologies also develops and maintains the award-winning virtual office suite HotOffice, and the industry leading online ad management system, AdJuggler™. Thruport's world-class data center and network operations are located in Alexandria, VA. Thruport Sales can be contacted at 1-888-358-3400 or sales@thruport.com